Our go-to-market model includes our established partnerships with major retailers in Zimbabwe who will be selling 80% to low risk secured debtors such as the Salaries Service Bureau (the Civil Service paymaster) and other formally employed persons plus approximately 20% of total sales volume into the medium to high risk informal sector across local territories.
“Territories” are based on the geo-political presence and influence of the reseller, as well as active versus passive sales strategies, as it is impossible to completely avoid overlapping.
CREATIVE CREDIT is a major reseller to Civil Servants, the Army, ZRP and Prison Services. They have a direct sales force.
TV SALES AND HOME is a national retailer who has over 40 shops country-wide and is in every major town. Their model relies on their physical presence to attract walk-in customers and they will be serving predominantly urban and peri-urban customers, Civil Servants and their own selected credit customers.